Why specifically the Wildberries warehouses: Founder Tatyana Kim has published a message.
01-08-2026 13:25 Press of Diaspora
armtimes.com The founder of Wildberries, Tatyana Kim, has issued a message on her official Telegram channel.
«It has been almost two weeks since our company's warehouses have been subjected to terrorist attacks. Why our warehouses specifically? Wildberries is a popular marketplace used by almost every resident of our country, as well as citizens of other countries. Therefore, the blows we receive are simultaneously blows to hundreds of millions of people living in ten countries—our employees, sellers, producers, logistics partners, owners of order fulfillment points (OFPs), thousands of other entrepreneurs, performers, and buyers, including socially disadvantaged individuals.
The attacks on Wildberries' infrastructure are attacks directed against peaceful civilians. And I want to emphasize again—not just Russian citizens. Tens of thousands of people from Kyrgyzstan, Belarus, Kazakhstan, Armenia, Uzbekistan, and China conduct business in our ecosystem. Entrepreneurs from these countries have also suffered billions in losses.
I see discussions by «couch experts» on the internet regarding the protection of our facilities, air defense, and other topics.
I repeat—our warehouses are equipped with all available means of protection. From the very first day of the attacks, we have been strengthening and reinforcing the defense system every day, also applying engineering solutions. For understandable reasons, I cannot disclose details, but rest assured that we are updating the defense systems every day. The fact that we manage to repel most of the attacks is direct evidence of this. And this is under conditions where the terrorists are increasing their firepower every day. For example, over 200 aircraft-type drones were launched towards the Yekaterinburg warehouse, where vehicles were burned in the parking lot.
Now I want to talk about the fire safety of our facilities.
Since 2024, when our unified company was established, we have, thank God, completely reconstructed the fire safety system of the warehouses. During these two years, we have created our own fire-fighting units, equipped all facilities with the most modern fire suppression systems, produce the necessary components ourselves, and regularly organize evacuation drills for the staff. About two thousand people ensure the fire safety of all our warehouses every day. The service is led by a colonel of the internal service, a former employee of the Ministry of Emergency Situations, who has over 26 years of experience in fire suppression.
This has allowed us and continues to allow us to ensure the safety of people in the warehouses, promptly localize fires, and preserve the integrity of our sellers' goods as much as possible. At the same time, it should be understood that drones attacking industrial facilities, oil refineries, or warehouses of marketplaces carry striking elements to harm as many people as possible.
The terrorist attacks on our warehouses are considered circumstances of force majeure. The presence or absence of this point in offers does not matter, and therefore, according to the law, such damages are not subject to compensation. Unfortunately, many fraudsters and lawyers have emerged on the internet trying to profit from our collective misfortune by taking advantage of the situation and people's ignorance by offering their services to solve problems. For this reason, I appeal to all our sellers. Dear colleagues, trust only official communication channels, our company, and the state. In the current situation, only we and the state can help you.
Let me tell you what steps we are taking now.
We have acted as representatives of the interests of small and medium-sized businesses and have already discussed comprehensive measures to support all affected entrepreneurs with the government of the country. A unified system is now being developed, within which every affected party will receive assistance. In the coming days, the entire package of these measures will be published.
While this system is being developed, we have already implemented two phases of supportive payments for those sellers whose goods have been affected by the attacks. The second phase included almost 100,000 representatives of small and medium-sized businesses, many of whom have already received the corresponding payments.
For our large partners, we have increased the permanent buyer discount on their products at our expense, provided credit holidays at our bank, and implemented a number of other support measures.
Starting next week, we plan to organize meetings with entrepreneurs from the most affected regions to address their urgent problems arising from the current situation.
I have already said that we are currently reconstructing our logistics infrastructure as quickly as possible, distributing our partners' goods among various logistics facilities to maintain their delivery speed and turnover. For the safety of you and your goods, I cannot disclose details, but rest assured that we are doing everything possible. We have never disappointed you and have always found solutions to any problem. I see no reason why the current situation should be an exception.
We have already received dozens of offers regarding the rental of logistics capacities within Russia and beyond, and some contracts have already been signed. Additionally, we will soon put into operation the facilities we have built in the countries where we operate.
By attacking us, the terrorists are trying to obscure their true intentions and accuse us of allegedly selling military goods. However, you can open any global marketplace—Amazon or Alibaba—and see if there is any product with us that is not available there.
There is no logic, no sound reasoning, and no rationality in the actions of the terrorists. The adversary has publicly declared that the attacks against Wildberries are directed against ordinary citizens of Russia. Their only goal is to exert pressure, destabilize the situation, and create panic and shock among a large number of people.
The only thing we can do now is to approach the situation calmly, have a reorganization plan for the near future with the Russian entrepreneurial community, adapt, and transform. We entrepreneurs can do this like no one else.
We see that this situation has united everyone: entrepreneurs, buyers, and business communities are coming together to solve the problem collectively. We will do everything possible to help small and medium-sized businesses overcome this difficult situation. Because Wildberries is you.
I thank everyone for their support. Together we are stronger».
* This text was automatically translated by Artificial Intelligence (AI).
